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Friday, May 25, 2012
News Making Money

Infiniti makes "inspired" entry into Singapore adding new jewel to city's luxury auto belt

10/02/2012 04:41 (104 Day 18:46 minutes ago)

The FINANCIAL -- Infiniti, the luxury performance automotive brand from Japan, and leading Singapore car distributor Wearnes Automotive, today officially unveiled Infiniti's flagship sales and service facility at 45 Leng Kee Road, on the city's luxury auto belt.

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According to Nissan, a ceremony marking the event featured the Singapore debut of three performance models: the FX37, an iconic high-performance SUV, the M37, a luxury performance sedan and the stylish G37 Sports Convertible.

Designed and crafted to the exacting standards of the Infiniti Retail Environment Design Initiative, the the 9,900 sq ft facility combines stunning architecture with the service ambience of an upscale boutique hotel.

 

Ranked the fastest growing import luxury brand in the United States in 2010, currently sold in 36 countries and growing fast in China, Infiniti's entry into Singapore is part of the brand's global expansion drive over the next two years. First full-year sales are expected to reach 200 units.

Globally, Infiniti has a competitive 10 model offerings ranging from large-sized SUVs to compact sedans. In Singapore, the initial range will comprise three models: FX37/50, sport crossovers featuring distinctively bold styling; M37, a fresh alternative to the ubiquitous German marques; and G37, a very stylish sports convertible. The model line-up will be expanded as the business grows.

 

Some of the exclusive lifestyle privileges include access to the Formula One Red Bull Racing Team Paddock Club and Energy Stations globally. Customers can also catch Formula One races live at the Infiniti showroom complemented with tantalizing treats. Customers will also enjoy Infiniti VIP Service with hassle-free collection and delivery of their vehicles.


The showroom will be supported by the state-of-the-art Infiniti service workshop.

Infiniti offers a unique experience for those who seek a fresh approach to luxury motoring. It's an approach that combines "Inspired Performance" and "Hospitality" with the precise attention to detail of Japan's master craftsmen.

 

On the branding and partnership front, the appointment of Formula One double world champion, Sebastian Vettel as Infiniti's first ever global brand ambassador and partnership with Red Bull racing reinforces the brand's passion and dedication to performance and technology.

Infiniti's global collaborations with the finest luxury brands such as Louis Vuitton, Bell & Ross and Cirque du Soleil has also played a pivotal role in accentuating the brand's association with haute culture and luxury.

The introduction of Infiniti to Singapore follows launches in Western Europe, select South American and Asia Pacific markets.

 

 

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