The FINANCIAL -- Nickelodeon is headed to
Toy Fair 2012 with its most comprehensive and diversified toy portfolio
ever, based on popular entertainment brands for preschoolers, kids, and
tweens.
Accordingt o Viacom, Nickelodeon will unveil products for both new and established properties, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.
Playmates Toys will show a new line of toys inspired by Nickelodeon's all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production at the Nickelodeon Animation Studio in Burbank, Calif., the series is set to premiere in Fall 2012.
The new series explores the camaraderie of four teenage brothers learning to rely on one another as they unravel the mystery of their existence and train to become heroes in a half shell. Playmates Toys has been the partner responsible for the successful TMNT toy lines over the last two decades, and this year's lineup includes basic, deluxe, and collectible action figures, as well as Ninja gear, playsets, and vehicles.
Another new Nickelodeon property, Winx Club, is an animated modern fantasy adventure series that follows six best friends -- Bloom, Stella, Flora, Musa, Tecna and Aisha -- enrolled in Alfea College, the finest fairy school in all the realms. JAKKS Pacific and its Creative Designs International and Disguise Halloween divisions will debut a new line of dolls, playsets, accessories, dress-up, role play items and Halloween costumes based on the series.
Building on the diverse Winx Club doll line from JAKKS, Creative Designs International has created a beautiful assortment of role-play dresses and fairy wings for girls who want to transform themselves into their favorite Winx Club member. The JAKKS Pacific, CDI and Disguise product lines are scheduled to launch in Fall 2012 to coincide with the premiere of the brand new CG episodes of Winx Club on Nickelodeon. Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon.
Nickelodeon and Fisher-Price will introduce new toy lines for preschool favorites Team Umizoomi and Dora the Explorer. This is the first toy line for Team Umizoomi, which will incorporate iconic elements from the show featuring Umi-friends, Geo, Milli, and Bot by infusing their "mighty math powers" into this preschool toy line. Team Umizoomi products from Fisher-Price include figures, basic and learning plush, bath toys, and vehicles. Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, playsets, dolls, role play toys, and more.
SpongeBob SquarePants, who has entertained fans of all ages for more than a decade, is the inspiration for new toys from Fisher-Price's Imaginext brand. The new line includes playsets, vehicles, and figures where SpongeBob is featured in the iconic Imaginext look. SpongeBob is also the inspiration for two new building sets from The LEGO Group, which debut at Toy Fair.
Finally, Victorious master toy licensee Spin Master Ltd., will unveil new products for the hit live-action comedy series. The show is about teenagers navigating life at the prestigious performing arts high school Hollywood Arts. The 2012 offerings will expand upon the success of Spin Master's first Victorious toy launch in October 2011. The new line will feature fashion dolls, and role play, including a new Tori Singing Doll featuring the hit song, "Best Friend's Brother." Feature dolls for additional Victorious characters, including Trina (Daniella Monet), Cat (Ariana Grande) and Jade (Elizabeth Gillies) are also included.
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