The FINANCIAL -- DURHAM, N.C., Oct. 12, 2011 – A new Walmart opens this month in Durham,
bringing 200 new jobs, savings for local shoppers and an increase in tax
revenue to support the area’s economy.
Nonprofit organizations will also benefit from the retailer’s ongoing charitable contributions and support for community projects. The Walmart, located at 1010 Martin Luther King Jr. Parkway, will be open to customers at 8 a.m., Wednesday, Oct. 26.
Economic Impact Includes 200 New Jobs
The new Durham Walmart will employ approximately 200 associates, according to store manager Randy Peery. Four of the store’s associates have worked for Walmart for more than 15 years. Peery began his Walmart career in 1999 at a store in Bozeman, Mont.
Store Designed to Improve Customer Experience
In recent months, Walmart has taken major steps to refresh its stores, merchandising and customer experience. The improvements have all come together in the company’s newest stores, such as the Durham Walmart, with fast service, a friendly shopping experience and clean stores.
The new Walmart features wider aisles, enhanced service and a layout designed to make the shopping experience more convenient for customers. Walmart aligned the departments that customers shop most frequently. The pharmacy, for example, is adjacent to food making it easier for customers to pick up their prescriptions while shopping for their groceries.
“The layout of the store is easy to navigate, which will save our customers time as they shop for everyday necessities,” said Peery. “By grouping the products that our customers most often purchase, including health and beauty and pet supplies, we are making one-stop shopping even easier.”
A bright interior color palette creates an inviting shopping experience and helps define the store’s merchandise areas. Directional signage on every aisle helps customers find what they are looking for quickly. Walmart also combined the customer service desk, Site-to-Store pick-up location and photo lab in one area near the entrance. Customers now have easy access to these services, as well as associates on hand to help meet their needs.
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