The FINANCIAL -- Nike and O2 have teamed up to create a digital sports club: Priority
Sports.
According to Nike Inc., delivered via mobile app, Priority Sports provides exclusive products, services and experiences driven by Nike and its strong connection to athletes, especially for O2’s 23m UK customers.
The goal behind Priority Sports is to inspire people to be more active and bring them closer to their sporting passion, via their mobile, wherever and whenever they are. The launch marks the evolution of O2 Priority, which has already brought Priority access to music, via Priority tickets and shopping, via Priority Moments. This is the first time Nike and O2 have worked together.
Priority Sports represents yet another way O2 reward the loyalty of their customers, with exclusive access to the things which really matter in customers’ lives, all centered around the phone. Smartphones are increasingly core to people’s lives, and new research released today shows this is inspiring people to be more active.
Speaking at the launch, marathon champion and world record holder Paula Radcliffe said “Technology plays a huge part in enabling my training, and helps drive me forward. It can inspire and motivate, and the phone is increasingly at the centre of my life as I train and stay in touch.”
Bert Hoyt, VP and GM of Nike Western Europe said “Nike understands today’s digitally connected athlete better than anyone else and the insights we gain from athletes inspire us to constantly innovate. Our latest digital innovations, in combination with Priority Sports, will allow Nike to inspire and enable 23m O2 customers to be more active by delivering them the best sports products, services and experiences.”
Ronan Dunne, CEO of O2 in the UK commented “Your mobile is the centre of your life – now Priority access to your sporting passions has been added to Priority experiences in music tickets and high street shopping – all exclusively by O2, for O2 customers. We want to bring customers closer to their passions, and deliver amazing digital experiences, all via their mobiles.”
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